Nearly six decades ago, in 1955, on a small street in Buenos Aires’ Palermo district, Felix Correa founded Calzados Correa, a maker of men’s shoes. He opened a workshop, hired the best argentine, Spanish and Italian craftsmen he could find, then started selling the shoes they made by walking up and down the streets of his neighbourhood, knocking on doors in search of customers.
Slowly, his reputation grew. “You are going to be the best craftsman ever,” his customers told him. “We will still wear your shoes when you are gone.”
Felix spent much of his free time outdoors, with football a particular passion. In 1992, in the middle of a game, he had a heart attack and died. His son, Dani, then 32, inherited the business. As a boy, Dani had spent all his hours after school sitting alongside his father, watching and learning. He promised to run Correa with the same passion and spirit as his father.
Today, Correa employs a dozen staff. A pair of its off-the-shelf shoes takes around two weeks to make and sells for around US$350. Although Dani continues only to make men’s shoes, his younger brother has opened Correa ladies across the road from Correa, a separate business specialising in women’s footwear.
Dani, now in his mid-fifties, sometimes wonders about Correa’s future. “What will happen when I’m gone?” he asks. The answer, he knows, lies with his older son, Juan, now in his early 20s. He understands the spirit of the company, says Dani. “Be creative. Follow your instincts. Be genuine,” he advises his son.
EUROPE — Ulldemolins, Spain